After completing the Ferrari Hyperclub’s three-year programme cycle with the presentation of the F76, Ferrari’s first digital hypercar created exclusively for Hyperclub members, the Prancing Horse is renewing and relaunching the programme on a two-year basis from 2026 to 2027. The initiative redefines the Ferrari experience for its most passionate clients, maintaining at its core its exclusive access to the 24 Hours of Le Mans race.

Some of the programme’s most popular features remain unchanged, such as the chance to spend the entire weekend of the world’s most prestigious endurance race alongside the team, and other unique and exclusive activities will enrich the programme. The Le Mans experience will once again centre around Casa Ferrari and the Hyperclub Village, offering clients every comfort and a privileged vantage point within the Circuit de la Sarthe. The programme will also provide exclusive access to Ferrari events and private viewings, the celebrations for the Prancing Horse’s 80th anniversary, and the Finali Mondiali, which traditionally marks the conclusion of the Corse Clienti season.

The new Hyperclub elevates the passion for hypercars to new heights, ushering in a fresh chapter of digital innovation by allowing members to participate in a dedicated sales process for a Ferrari 499P, the sports prototype that has won the 24 Hours of Le Mans three times in a row, via tokens and smart contracts.

In partnership with Conio, an Italian fin-tech company at the forefront of Real World Asset (RWA) custody and tokenisation, Ferrari will, for the first time, harness blockchain technology to enhance the exclusive experience for members of this prestigious programme. The digital wallet developed by Conio is the key element of this innovation and will be directly integrated into the MyFerrari app. Built on Conio’s proprietary technological infrastructure, the wallet enables secure token storage through a multi-signature system and advanced cryptographic protection protocols. For Hyperclub members, this translates into the highest level of security for managing their digital assets, along with complete freedom and flexibility to interact with them in an exclusive, transparent, and EU-compliant environment, elevating the concepts of ownership and participation to new heights.